Privacy Policy

The Missouri Academy of Family Physicians (MAFP), as state chapter of the American Academy of Family Physicians (AAFP), is committed to protecting the privacy of its members and customers. The MAFP maintains safeguards to store and secure information about its members and customers. The safeguards may be physical, electronic, or procedural. This Privacy Policy (“Policy”) describes: (i) how the MAFP collects information from its websites and through your other voluntary interactions with the MAFP (e.g., subscription to an MAFP publication, communication with the MAFP Member Resource Center, purchase of an MAFP product, application for MAFP membership, registration to an MAFP event, participation in a member survey); and (ii) how the MAFP uses this information. With respect to websites, please note that this Policy applies only to the MAFP’s websites and not to the websites of unrelated third-party companies or organizations to which the MAFP provides links, or to any software that may be downloaded from the MAFP’s websites.

By visiting the MAFP’s website (mo-afp.org), becoming a member or customer, or otherwise voluntarily submitting information to the MAFP, you agree to this Policy. The MAFP reserves the right to make changes to this Policy at any time; in such case, the MAFP will post a notice that this Policy has been modified by revising the “Last updated” date at the bottom of this page.

What information does the MAFP collect?

The MAFP collects two types of information: (1) non-personally identifiable information for everyone who visits its websites; and (2) personally identifiable information for members, registered website users, and anyone who purchases or requests products, services, or information.

Non-personally identifiable information

The MAFP employs cookies to collect information about all visitors to MAFP websites, including pages viewed and the order visited, terms used in searching MAFP websites, and products investigated or purchased. The MAFP uses cookies to offer greater functionality, and the information generated from these cookies is used to help determine which services are most important and to guide editorial and business decisions.

Users who do not desire the functionality offered by cookies may disable cookie functionality in their browsers or through settings on their mobile devices; however, users who do so may not be able to use some features of MAFP websites. For example, a registered user must have cookies enabled in order to access the registered-user sections of the MAFP websites.

For system administration and troubleshooting, the MAFP also logs the originating Internet Protocol (IP) address, the browser and operating system used, and information about your individual use, such as time and date of visits, duration of sessions, and other similar usage or system data.

The MAFP collects this non-personally identifiable information from users who are browsing the public areas of MAFP websites. Users of the public areas of MAFP websites browse anonymously; however, once a user registers and logs in as a member/customer, subsequent visits to public areas of MAFP websites are no longer anonymous. The MAFP does not review the use of publicly accessible areas of MAFP websites by individual users unless this information will assist in troubleshooting individual problems or in certain cases in conjunction with personally identifiable information (as set forth below under “How does the MAFP use information collected?”). The MAFP will also review this information if a user’s account is associated with: (i) attempts to violate the security of MAFP computer networks; (ii) activity that degrades the performance of MAFP websites; or (iii) activity that might be related to copyright or other violations.

Personally identifiable information

In addition to the non-personally identifiable items listed above, the MAFP records the user’s name and member/customer ID number for all registered users (i.e., users who have logged into a password-protected area of an MAFP website). In the course of using the MAFP website, a user may be asked to provide personally identifiable information (e.g., name, address, zip code, email address, telephone number, fax number, credit card payment information) in order to purchase a product, participate in an MAFP activity, subscribe to a journal, request information, or otherwise interact with the MAFP. In addition, users may be asked to update their contact information.

The MAFP also collects email addresses voluntarily provided via membership applications and renewals, website registrations, product purchases, member surveys, downloads of certain materials, email communication sign-ups, and comments made in discussion threads on MAFP websites.

Important note for MAFP members: The MAFP also maintains a membership database. The information in this database (e.g., National Provider Identifier [NPI] numbers; demographic information, such as education and specialty) is drawn from membership applications, dues payment forms, subscriptions, product orders, continuing medical education (CME) reporting, public databases, member surveys, and other correspondence between the MAFP and its members or chapters.

Credit card information: The MAFP does not disclose the credit card account information or activity of its customers. When members and customers pay using their credit cards, the MAFP submits this information encrypted to obtain payment from the appropriate clearing house. If credit card numbers are stored in MAFP databases, they are encrypted.

How does the MAFP use information collected?

The MAFP uses the information it collects to better serve members, customers, and visitors to the MAFP websites in the following ways:

MAFP services and products:  The MAFP uses information collected to improve its web content, to respond to visitor needs and preferences, and to develop new products and services. For example, the MAFP will combine non-personally identifiable information (e.g., data stored in cookies, user’s IP address) with personally identifiable information (e.g., user’s name, member/customer ID, email address) to offer products and services that may be of specific interest to the user.

Disclosure to third parties:  The MAFP makes member contact information available in its online membership directory only to other members of the MAFP who have verified their membership status before entering the online membership directory. The MAFP may also make your contact information and/or other personally identifiable information publicly available in connection with MAFP programs and events or for other purposes, as permitted by you. The MAFP also shares membership, demographic, CME, and/or contact information with organizations such as the following: American Academy of Family Physicians, MAFP local chapters; the Family Health Foundation of Missouri; MAFP-PAC; and the Missouri Board of Family Medicine (ABFM).

The MAFP also may share CME activity participation records with medical licensing boards (which may include CME reporting agents and/or contractors of those boards). Such records may include, but not be limited to: the member’s name and license number; the name and date of the CME activity; and the number of credits received for participation in the CME activity. In connection with the Physician Payments Sunshine Act, CME attendees’ names, addresses, license numbers, states of licensure, and any transfers of value may be shared with the CME activities’ funders.

The MAFP will not disclose personally identifiable information to outside service providers, unless authorized.  The MAFP Executive Commission shall review all requests for member contact information for approval.   These include requests to offer products, services, and information. For example, the MAFP may work with outside service providers to: (i) distribute emails or make telephone solicitations; (ii) assist with direct marketing, customize journal advertisements, and collect data; (iii) help detect and prevent fraud; and (iv) otherwise assist the MAFP in enhancing its products, services, and other offerings, and serving its members and customers. The MAFP requires that these outside service providers agree to keep confidential all such information and to use it for the purposes designated by the MAFP.

Like many other organizations, the MAFP may use outside marketing companies to place and monitor advertisements or links on MAFP websites and on other websites. These companies may use non-personally identifiable information (e.g., links clicked on during a visit, browser type, time and date, subject of advertisements clicked on or scrolled over) and personally identifiable information (e.g., NPI number) during your visits to MAFP websites and other websites in order to provide advertisements about products and services more likely to be of interest to you. These companies typically use a cookie or a third-party web beacon to collect this information. The MAFP is not responsible for the collection or use of information by such marketing companies or third-party websites.

On occasion, the MAFP also may provide, either itself or through an outside service provider, personally identifiable information (e.g., name, address, demographic information) to third parties that offer their own CME, products, or services deemed of potential interest to members and/or to the clinical or socioeconomic practice of medicine. These third parties only receive names and addresses; they do not receive phone numbers, fax numbers, demographic information, or email addresses.

Emails

Once someone voluntarily provides an email address, the MAFP assumes it has permission to email that person with questions, transaction follow-up, and advertisements, and to send bulk email messages. The MAFP collects data to track the effectiveness of emails, which enables the MAFP to better serve its audiences.

As noted earlier, there are instances in which the MAFP will share email addresses of its members and customers with outside service providers who are under an obligation of confidentiality; however, the MAFP does not sell the email addresses of its members and customers.

Disclosure required by law or emergency circumstances:  The MAFP may release personal information to third parties in order to comply with legal requirements.

External relationships:  The MAFP has agreements with other organizations that offer products and services through MAFP websites or third-party agreements. When the user interacts with these organizations on the organizations’ websites, whether as a result of following links from an MAFP website, within an MAFP email, or otherwise, different rules and privacy policies may apply. Since the MAFP does not control the collection of information or the use of information collected via these other organizations’ websites, the MAFP is not responsible for their privacy practices, security, or content.

Opting out:  While the MAFP hopes that the information in this Policy helps you understand how the MAFP uses and protects your information to provide you with better service, you may still choose not to receive information from the MAFP.

Email opt-out:  All of the MAFP’s marketing emails and some of its informational emails include a link for unsubscribing. Registered users on the MAFP’s websites can also log in to the AAFP “My Account” section to change their email preferences. Your unsubscribe request will be applied as quickly as possible. However, because there may be email campaigns already in progress, you may continue to receive emails from the MAFP for a few days. The MAFP requires up to 10 days to apply your unsubscribe request. After this time, you should no longer receive marketing or informational emails from the MAFP. You may still receive emails regarding your transactions (e.g., confirmation that you have placed an order)

Direct mail opt-out:  To discontinue receipt of the MAFP’s catalogs and direct mail promotions, please call the AAFP Member Resource Center at (800) 274-2237. Your request will be processed as quickly as possible. However, due to mailing lead times, it is possible that you may receive a few more mailings from the MAFP. After six to eight weeks, you should no longer receive mailings from the MAFP.

For questions or concerns about this Policy, please contact office@mo-afp.org

Last updated:  June, 2018